featured Dr. Monk

Empowering mothers through breastfeeding innovation

Philips, 2014-2015

Dr. Monk, how can we support mothers in African cities to breastfeed more and longer?

Breastfeeding helps save baby lives: it provides nutrition, increases immunity and prevents the contamination that other foods can cause. Ideally, mothers should breastfeed within one hour of birth, only give breastmilk for the first six months and keep it up for two years. But how do you do that as a working mother in an African city?

To understand the reality of working mothers and uncover innovation opportunities that would empower them to breastfeed, Dr. Monk and Philips devotedly set out on an exploration. We spoke to many experts and hundreds of mothers in Accra and Nairobi. We also facilitated ideation sessions to come with new solutions, made a video and co-wrote a report to freely share our findings. Curious to know more? Watch the video below and download the report at Philips' Fabric of Africa website.

“I have worked together with Dr. Monk for several years now, and have gotten to know them as very modern, socially driven and business-minded. I appreciate that they can reach far into communities, providing an extra layer of insight that leads to impactful and innovative answers to real needs.”

Maarten van Herpen, Head of Philips Africa Innovation Hub

What is Dr Monk?

Dr. Monk is an international agency that offers research and ideation. We work with pioneering clients to develop interventions that will help us move towards a more equal, regenerative and compassionate future.

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