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Developing a fresh TV-format

VPRO, 2012-2013

Conceptualising a TV format for young people in The Netherlands

VPRO, a popular Dutch broadcaster, has a mission to promote global citizenship, creativity and good quality television. VPRO is keen on innovating within broadcasting, using various media outlets that lead to new, deep and interesting debates.

After participating in a television show about future politics, VPRO invited us to help develop an innovative television with cross-medial elements, to activate young people in The Netherlands to take a stance and redesign the world according to what they would want. We worked together with a team of creative out of the box thinkers and developed a format that could reach young people in the Netherlands and make them want to get cracking!

What is Dr Monk?

Dr. Monk is an international agency that offers research and ideation. We work with pioneering clients to develop interventions that will help us move towards a more equal, regenerative and compassionate future.

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